Business DNA turns your merchandising logic into rules your store understands — automatically enforced across every product, slot, and placement.
Chosen by fast-scaling startups to established global brands across diverse platforms
The algorithm doesn't
understand your brand.
Most platforms only provide recommendations at a basic level — not built to understand how a specific brand operates.
Out-of-stock products keep showing up
Shoppers click and find nothing to buy — you lose the sale without even knowing it happened.
Your store doesn't understand your brand
Entry-level products beside flagship items. Winter stock promoted during summer. The algorithm optimises for data, not for your brand.
Recommendation slots stuck on repeat
3 of 4 slots show the same collection. New arrivals and high-margin products are completely ignored.
You can't teach the system your logic
You don't need to be a developer to know the answer — you need a way to encode what you already know into the system.
You set the rules. The system runs them.
Business DNA is where you encode your brand logic — three rule types that cover every scenario your store faces.
Prevent the wrong products from appearing — by season, stock, price, or tier. Runs automatically on every impression.
Surface proven bundles, same-tier products, and the collections you want to push — always first.
Cap products from one collection per slot — more variety, more cross-sell surface, less repetition.
See Business DNA in action — in 2 minutes.
From writing your first rule to watching your store run exactly as intended — no code, no waiting.
Eight rules. One brand brain.
Each rule closes the gap between how your store behaves by default and how it should.
Auto-hide and show products by month — no manual updates, never forgotten.
Real-time inventory sync — out-of-stock products removed instantly.
Limit same-collection products for broader catalog coverage.
Set separate price thresholds per placement — PDP, cart, thank-you page.
Classify products by tier to protect brand positioning in recommendations.
Build bundles from real data — proven product pairs are always shown first.
Only show actively converting products — new arrivals get a grace period.
When the anchor is full price, heavily discounted items are excluded.
Your store has its own rules.
It's time your system
knew them.
Set it once. Business DNA enforces your brand's operating rules automatically — right products, right placements, every time.
