You already know which products to push, when, and for which customers. Merchandising Strategy automates that plan — no manual adjustments required.
Boost sale items to top placements
Show premium & exclusive items for loyal buyers
Surface overstocked items before new stock arrives
Chosen by fast-scaling startups to established global brands across diverse platforms
Do any of these
sound familiar?
Four situations every merchant recognises — none of them should keep happening.
New products added to your store — not shown in any recommendation.
The algorithm only surfaces what's already selling. New products have no data — customers never see them, never buy them.
Sale up to 40% off
Sale campaign is live — customers can't find the sale products.
Black Friday is running but recommendation slots are still showing products outside the campaign. Customers miss the deal and leave.
VIP customers and first-time visitors — seeing the same recommendations.
Bought multiple times, spent more — the algorithm still treats them the same as someone brand new. No strategy for loyalty.
You want to move overstock — the algorithm won't help.
You push old inventory, but the algorithm doesn't know that — it only ranks by popularity. Stock stays stuck, capital stays tied up, and you're forced to discount.
Right product, right moment. Revenue follows.
Every recommendation placement is a revenue opportunity. Merchandising Strategy ensures none of them go to waste.
Upsell to the right tier, cross-sell to the right collection. Shoppers spend more — without needing more traffic.
Protect margin, free up capital
Overstocked products get pushed at the right time — no need to discount your way out.
Revenue $420
Revenue $12.6k
−38% reduction in clearance discounts
Drive more revenue from every campaign
When the right products appear in the right placements during a sale, conversion rates increase significantly. Same traffic — higher revenue because customers see exactly the deal they need to see.
One intelligent layer — proactively surfacing the right products.
Merchandising Strategy doesn't override your algorithm — it prioritises the right products, at the right time, for the right audience, based on the strategy you've already set.
Auto on/off by schedule, season, or internal event.
New arrivals, high-inventory, and high-margin products get prioritised at the right moment.
New, returning, loyal, and at-risk shoppers each see different recommendations based on their segment.
See how it works — in 1 minute.
90-second demo — from setting your strategy to watching recommendation placements update in real time.
Every sales variable — fully in your control.
RIGHT PRODUCT - RIGHT TIME
RIGHT PLACEMENT - RIGHT PURPOSE
RIGHT CUSTOMER - RIGHT RECOMMENDATION
Campaign Scheduling — Auto on/off
Set it once, the system runs on schedule. Campaign ends — it turns off. New season starts — it turns on. No reminders, no manual updates.
Lifecycle Boost — New products get visibility from day one
New products get a 30-day recommendation boost without sales history. Tag clearance items, and the system helps push them before the season ends.
Inventory Intelligence — Automatic inventory optimisation
High-inventory products move up in recommendations automatically. Low-stock products step back. No manual monitoring required.
Margin Strategy — Prioritise higher-profit products
Tag products by margin — the system automatically prioritises high-profit items. Same traffic, better overall profitability without changing prices.
Set it once. The system delivers every day — right product, right customer, right moment.
